A CHURCH in London’s deprived East End has hired a top public relations outfit to boost its image and pack more worshippers into the pews.
The Elders of St Paul’s Anglican in Shadwell have appointed Gateway Media to run their promotions.
There was even a hard-fought competitive tender process before Gateway could seal the deal with the growing congregation of 300.
The agency, part of City Gateway social enterprise charity, beat the competition on a wing and a prayer through its local knowledge, being based in the East End itself not far from the church.
“We thought their work was creative and were impressed,” said St Paul’s curate Adam Atkinson.
“They’re a similar organisation to us, working with the people of Tower Hamlets with their social enterprise and their links with City Gateway local charity.”
The agency ran a strong media presentation put together by their graphic design, video production and web development team.
http://www.eastlondonadvertiser.co.uk/content/towerhamlets/advertiser/news/story.aspx?brand=ELAOnline&category=news&tBrand=northlondon24&tCategory=newsela&itemid=WeED12%20Feb%202009%2019%3A51%3A20%3A640
2 comments:
A church is just like any other business...essentially it needs to maintain popularity in order to remain successful. When you look at it this way it, doesn't seem all that weird that they decided to hire a PR firm to help gain them some more exposure.
Timothy
Boston PR firm
Wow, I manage the Gateway Media (www.gateway-media.co.uk) and I'm surprised that this story has been picked up over the pond. Might I ask how you heard about this?
Thanks,
Simon
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