When Kevin Joyce, the 29-year-old pastor of the nondenominational Imagine Fellowship in San Antonio, Texas, looks out at his congregation during his Sunday sermons, he sees “a lot of illuminated faces.”
But it’s not the word of God that’s lighting them up. It’s their smartphone screens.
“We hold our service in a movie theater and keep it dark so we can protect the screen,” says Joyce, who not only encourages his congregation to use Twitter and "tweet" in church, but projects the live Twitter stream on a giant screen during services. “When I look out, I’ll see a lot of people texting and the screens on their phones light up their faces.”
Welcome to the 3G(od) network, where social media have become as vital a communication tool for clergy and congregations as the traditional post-sermon coffee hour. While not all churches have gone as far as to incorporate real-time Twitter streams into their Sunday services, many are using Facebook, Flickr, MySpace, LinkedIn and other social networking sites to get the word (or, rather, “the Word”) out there.
In April, interactive marketing firm Sojo, Inc. surveyed 145 churches with memberships between 500 and 25,000 and found that 32 percent of them said they use Facebook, 16 percent are on MySpace and 10 percent are on Twitter, with many more chomping at the bit to sign up for the popular micro-blogging site.
Last month, Wall Street's Trinity Church used Twitter to perform the Passion Play on Good Friday, with congregation members using Twitter names such as "Pontius_Pilate," "ServingGirl," "Mary_Mother_Of" and "_JesusChrist."
Even the Vatican threw its large hat into the ring recently with a special YouTube channel, Facebook application and the newly launched Web portal "Pope2You."
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http://www.msnbc.msn.com/id/30970139
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