Can Gafcon convert its gaffe?

This is an opinion piece from The London Daily Telegraph about how the abbreviation of long organization names sometimes works against the image of the organization. Couldn't find a picture of a gaffe.


"Yet it seems this important lesson in branding has only just been learned by the new orthodox Anglican movement.

When they set out to give a name to their inaugural meeting they chose a name that sounded positive, inclusive and informative: the Global Anglican Future Conference.

But all too soon it became known as Gafcon - amazingly managing to combine widely used terms for a mistake and deceit in one short word."

http://blogs.telegraph.co.uk/martinbeckford/blog/2008/08/29/can_gafcon_convert_its_gaffe