Monday, March 4, 2013

Bishops' lobbying pays off as supermarkets stock "Christian" Easter Eggs

From The Telegraph-

Tesco, Morrisons, Sainsbury’s, Waitrose and the Co-Op bowed to pressure after a three-year “pestering” campaign by figures including the Archbishop of York, Dr John Sentamu.

Dr Sentamu used his Easter sermon in 2010 to voice alarm after research suggested that millions of children had no idea about the meaning of the main Christian festival.

One poll even found that one in three children thought that it was the “Easter bunny’s birthday”.
But now a range of fair trade eggs in which fluffy rabbits and chicks are replaced by three empty crosses is to go one sale in mainstream stores.

The so-called “Real” Easter eggs are made by The Meaningful Chocolate Company, a Christian fair trade group based in Manchester which donates its profits to charity.

Last year the group was at the centre of an unexpected stand-off between the confectionery giant Cadbury’s the Church of England over the ownership of an “ecclesiastical” shade of purple.

It was advised to redesign the packaging of a range of edible Christmas tree decorations after Cadbury’s, now owned by the US conglomerate Kraft, won a trademark battle over the shade of purple used on its Dairy Milk wrappers.

More here-

No comments: