Why are thousands of people who've never set foot in church before suddenly showing up for choral evensong?

From Christian Today-

Thousands of people are turning out to hear free choral music around Britain, many for the first time.

The ancient church music has been around for centuries – but is getting a new audience due to a new website set up to enable people to find choral evensong services at cathedrals, colleges and churches anywhere in Britain and Ireland.

The website is now receiving about 8,500 unique visitors a month, and 11,500 visits a month, and that number is rising. There are now 505 churches, chapels and cathedrals with their own pages on the website, and the number keeps growing.

And the effect on congregations is staggering.

One poorly-attended church in London found attendance shot up from around 20 people to nearly 200 at one evensong alone. 

More here-

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