Wednesday, April 15, 2009

'I am Episcopalian' microsite draws half a million visitors during Lent

From Episcopal Life Online-

A communications initiative, launched on Ash Wednesday, which provides a new way for Episcopalians to share their connection to and appreciation for the Episcopal Church, was heavily used during Lent.

A special welcoming page on the church's website, technically called a "microsite" and titled "I am Episcopalian," was visited more than 500,000 times in the six and a half weeks between Ash Wednesday and Easter, according to Michael Collins, director of digital communication in the Episcopal Church's Office of Communication.

The microsite contains short video clips of Episcopalians representing the diverse membership of the Episcopal Church.

An invitation on the site invites guests "to see and hear the very personal reasons we choose to be Episcopalians. Our controversies and conversations have been public. Our governance is transparent. You are free to see our imperfections, as well as share our joy in that which unites us -- our openness, honesty and faith."

Launched initially with video clips produced and uploaded by Collins' staff, the site also lets users upload their own videos. The site now contains nearly 50 videos, which Collins said have come from Episcopalians in the dioceses of Massachusetts, Texas, Rhode Island and Florida.

"I am Episcopalian" was conceived by Anne Rudig, who began her work as the Episcopal Church's director of communication on January 5. She said the initiative is part of a new, overall communications strategy "to tell our story in an authentic and compelling way."

Its all here-

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