Tuesday, May 24, 2011

What Harold Camping Got Right

From Huffington-

The deadline has passed, the world has survived, and radio preacher Harold Camping was denied his apocalypse. All mainstream, orthodox Christians disagreed (including myself) with Mr. Camping's prediction. We believe that the Bible is right when it says that only the Father knows the day and time of His return. For Camping's followers however, it took 6pm Saturday to see that once again he got it wrong.

But let me tell you what he got right:

Getting the message out there.

Over the last few months, a remarkably tiny group of people have done a brilliant job sharing their message with the world. Inaccurate, wrong, or wacky -- they have told their story far better than major Christian denominations, mega-churches, and supposed "media" ministries have done. I travel more than most people, and I've seen their billboard campaign in cities like Los Angeles, the full page ads in major newspapers like USA Today, people handing out handbills outside subway stations in New York, mobile advertising, personal word of mouth, and more. It may not be the most creative or brilliantly designed, but at least it's unified and strategic.

All from a fringe radio preacher that 99 percent of Americans had never heard of six months ago.

In the meantime, what has the rest of the Christian world been doing to get their their message out?


It's tough to find anything from the Episcopal Church, even though they've had a denomination-wide ad project since 1979 that seems to have resulted in an "advertising collaborative." They did try their warm and fuzzy "I am Episcopalian" series, but you don't remember that one either, right? At least on YouTube you can find a video of an Episcopal Bishop talking about "honoring your spiritual journey" -- whatever that means.

More here-


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