From Danielle Shroyer-Two days ago, Apple and U2 came together to upload U2’s new album free to its 500 million users. It magically showed up in our iTunes libraries, where all one had to do was download it from the Cloud. Despite the fact that I’m what easily could be called U2’s core audience, even I found this to be invasive. So I wasn’t surprised when it got immediate pushback.
My brother and I laughed this morning about how this entire debacle is an indication of how old we are, because most people who tweeted about the matter had absolutely no idea who U2 was, and certainly didn’t want their album in their iTunes folders. (You can get an idea of the overall reaction from this New York Magazine article.) I wondered how U2 must feel about this: they just spent all this time and effort and gave 500 million people a free gift. How can that backfire?
I’ll tell you why. Because they didn’t stop to ask themselves if this was a gift anyone actually wanted.
They simply assumed that people did. And they. were. wrong.
More here-
http://danielleshroyer.com/2014/09/12/church-can-learn-u2apple-mistake/
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