From Christianity Today-Today, on Valentine’s Day, while the world is bedecked with schmaltzy red and pink hearts, I will stand before kneeling members of my congregation and tell them that they are going to die. This, without a doubt, is among the most punk rock things I have ever done.
For the first time in 45 years, Ash Wednesday falls on Valentine’s Day, a liturgical feast day commemorating not one but two martyrdoms. The holiday—in old English, hāligdæg, or “holy day”—has been scrubbed of its bloody beginnings and now finds its chief significance in market share and revenue generation. (Houston Asset Management tracked 2017’s Valentine sales as just over $18 billion in their yearly “Cost of Loving” index.)
With its declaration of human finitude and mortality, Ash Wednesday is always counter-cultural, but when it falls on the very day that chalky candy hearts proclaim “Be Mine,” “Wink Wink,” and (my favorite) “U R A 10,” the contrast is particularly stark.
More here-
http://www.christianitytoday.com/women/2018/february/gods-message-on-ash-wednesday-valentines-day-true-love-dies.html
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