From The Pittsburgh Tribube Revue-
The Mormons are blitzing Pittsburgh.
The Church of Jesus Christ of Latter-day Saints, which sends missionaries door-to-door to spread its message, is reaching out to Western Pennsylvania as part of a new multi-state advertising campaign.
Pittsburgh is one of nine cities -- with Baton Rouge, Colorado Springs, Jacksonville, Rochester, N.Y., Oklahoma City, St. Louis, Tucson and Minneapolis -- where the Mormon church is running "branding" ads on television and radio.
Online, billboard and bus advertising will complement those spots in coming weeks. The campaign is scheduled to run through the end of the year.
"Mormon missionaries used to go door-to-door ... or spread their message in the town square. The world is changing. The town square is on the Internet," said Ron Wilson, manager of Internet and marketing for the church in Salt Lake City.
Why Pittsburgh?
"We were looking for markets that were small enough that gave us the most efficiency for our money and lined up with our missions there," Wilson said.
More here-
http://www.pittsburghlive.com/x/pittsburghtrib/news/pittsburgh/s_693840.html
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