Monday, June 16, 2014

Good lord, a Sportsbet balloon floats to the heavens and has faith in Socceroos

From Australia-

Jesus can not only walk on water, he can float thousands of metres above the Earth and he barracks for the Socceroos, if you accept the gospel of online bookmaker Sportsbet.

A giant hot-air balloon resembling Brazil's Christ the Redeemer statue was launched last week as the face of the the bookie's World Cup marketing campaign, triggering complaints by religious groups and a rush of free PR for Sportsbet.


It is not the first time the online bookmaking company has courted controversy and scored publicity. It painted a giant image of a kangaroo forcing sex on a lion in a paddock near Melbourne airport last year, in the lead-up to the international rugby union series.


More here-

http://www.smh.com.au/business/media-and-marketing/good-lord-a-sportsbet-balloon-floats-to-the-heavens-and-has-faith-in-socceroos-20140615-3a5ru.html

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