Christian fundamentalism is a capitalist construct: The secret history of American religion

From Salon-

Cristian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege. The all-American brand of “old-time religion” was developed by an early captain of consumer capitalism—who wanted to sell pure Christianity like he sold breakfast.

In his fascinating narrative of the origins of modern evangelicalism, Gloege traces its close relationship to modern marketing back to the founder of Quaker Oats, Henry Parsons Crowell.

If you asked people for a short list of the most important religious figures in the early 20th century, Henry Parsons Crowell probably wouldn’t be on it. Who was Crowell and why was he important?

More here-

http://www.salon.com/2015/05/13/christian_fundamentalism_is_a_capitalism_invention_the_secret_history_of_american_religion_partner/