From Christy Thomas-In my past role as “mystery worshipper” for a newspaper column, I am offering a few pointers for an effective church website. The number one issue: Never, ever change your normal worship time without splashing it all over your website!
But other than that particular rant, below are some things I have learned after perusing hundreds of church websites.
One: Do not assume that a Facebook page provides adequate electronic presence. You still need an actual, up to date, reasonably professional looking website.
Two: Make sure your website actually shows up using basic keywords in different search engines. There are ways to do this by the good use of metatags. At the very least, your keywords should indicate your city or town, state, and general religious affiliation. Ask multiple people to test how quickly your church site shows up on searches from their own computers and mobile devices. They also need to view it using different browsers.
More here-
http://www.patheos.com/blogs/thoughtfulpastor/2018/01/09/make-visitor-welcome-twelve-church-website-tips/#FPm2uUAcEdM5J7XV.01
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