Social media for congregations

From ENS-

The Episcopal Church Office of Communication July 20 issued a White Paper to guide congregations and to assist them in understanding the many potentials available for growth, expansion and telling their stories through social media, according to a press release from the Office of Public Affairs.

"So much of the information out there about using web and social media marketing is geared towards selling products and services," said Jake Dell, Episcopal, the church's senior manager of digital marketing and advertising, in the release. "We saw the need to write a guide that Episcopal congregations could use and would speak to them, but at the same time we wanted to ‘borrow’ as much as we could from the business world. We didn’t see a need to re-invent the wheel."

Included in free Social Media and the Episcopal Church are: six best practices;"how to" tips for each practice; and separate sections on church websites and dealing with negative social media. As of mid-afternoon July 21, the white paper was downloaded close to 600 times.

More here-

http://www.episcopalchurch.org/80263_129156_ENG_HTM.htm