The Church awakens: Anglican leaders use the force of a marketing controversy

From England- (with the video)

Star Wars: The Force Awakens has been trending on Twitter and become staple media fodder – so far, so predictable. Less predictable perhaps, is that the Lord’s Prayer and the Church of England has too, after three of the UK’s major cinema chains refused to show the Church of England’s advert for JustPray.uk before the new Star Wars film.

The press has attributed the refusal to concerns about causing offence to audiences, prompting religious media commentators (Giles Fraser), celebrity academics (Richard Dawkins) and that bastion of gaffedom, Boris Johnson, to gnash their collective teeth.

More here-

http://theconversation.com/the-church-awakens-anglican-leaders-use-the-force-of-a-marketing-controversy-51170